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From: Justin Kosman July 30, 2007 |
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In a strange mid-summer announcement, ESPN and Rockstar have partnered up to do an X Games Mexico.
The sweet thing is that they scheduled it for the same week that Props Mega Tour goes to Germany. Nice planning guys.
Here is the press release:
The first-ever international X Games in Mexico City will take
place Sept. 7-9, 2007 at the Palacio de los Deportes, announced by Rick
Alessandri, senior vice president, general manager, ESPN Consumer
Products and X Games Franchise Managing Director. Along with
presenting sponsor Rockstar Energy Drink, the competition will include
the world's top athletes competing in the disciplines of BMX Freestyle,
Skateboard Street, Skateboard Vert and Moto X. X Games Mexico will be
co-organized by OCESA, the largest entertainment company in Latin
America.
"Our goal has always been to serve action sports
fans wherever they may be, and we believe the excitement of the X Games
truly transcends across all cultures," said Alessandri. "As
the X Games franchise has continued to grow and become increasingly
embraced internationally, we are very excited and enthusiastic about
bringing the inaugural X Games Mexico event to the people of Mexico
City."ÂÂÂ
"We are thrilled to partner with Rockstar
Energy Drink and OCESA to bring X Games to Mexico City for its regional
debut in 2007," said Gerardo Casanova, general manager, ESPN Mexico. "We
look forward to hosting world-class athletes and watching them perform
on first-rate courses. ESPN is excited for this opportunity to further
enhance our relationship with sports enthusiasts throughout Mexico."
"Rockstar is incredibly excited to partner with ESPN to bring the most powerful event in action sports to Mexico," says Jason May, executive vice president marketing, Rockstar Energy Drink.
"The X Games lifestyle runs parallel with Rockstar's philosophy and we
are committed to bringing the most complete, the most unique, the most
powerful and the most honest energy beverage ever created to the
consumers."
Other event sponsors include Ford Motor
Vehicles, Oakley and Vans. For more information on X Games Mexico and a
complete list of invited athletes, please visit: xgamesmexico.com.
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